The harsh reality of Dubai's business landscape hits different when your branding fails. While competitors secure million-dirham contracts and expand across the GCC, poorly branded bus...
If you’re running Google Ads in the UAE, chances are a big part of your leads come through WhatsApp. But here’s the problem: Google Ads can only see clicks to WhatsApp —...
Dubai's digital landscape has never been more vulnerable. With the UAE witnessing an 11.7% increase in malware detections in 2024 and WordPress sites facing attacks every 22...
In the competitive landscape of the UAE’s digital market, particularly for agile Dubai startups vying for growth and market share, choosing the right advertising platform is crucial....
ChatGPT has taken the world by storm, and the digital marketing landscape in Dubai is no exception. But simply having access to ChatGPT isn't enough. You need to know how to prompt it...
If you run a Shopify store in the UAE, you’re battling high CPCs, bilingual audiences, and fierce competition. Good SEO compounds quietly: faster pages, cleaner URLs, and product pag...
If your reports still say “(direct) / (none)”, you’re flying blind. UTM parameters turn anonymous clicks into clear, attributed traffic you can trust in GA4, ad platforms...
If you’re marketing in the UAE, you’re serving a bilingual audience that flips between English and Arabic without warning. Two questions I get daily: (1) Should we run separat...
Can you “target people who visited a specific competitor website” in Google Ads? Not directly. But you can steer Performance Max to find shoppers who look a lot like your compe...
Why your first 3 seconds matter (especially in the UAE) Your audience is bilingual, busy, and brutal with the skip button. A great hook earns the next few seconds—then the story a...
If choosing between SKAGs and STAGs feels like guesswork, this custom GPT changes that. Share your offer, geo, and USPs; it decides the structure, writes the ads, builds negatives, and exp...
Ever wondered why banks love blue, fast-food chains scream red, and luxury brands drown in black? Spoiler: it’s not random. It’s the psychology of color in branding—the s...
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