Build High-Performing Google Ads in Minutes: Meet My SKAG/STAG GPT (Import-Ready CSV)

If choosing between SKAGs and STAGs feels like guesswork, this custom GPT changes that. Share your offer, geo, and USPs; it decides the structure, writes the ads, builds negatives, and exports a CSV you can import directly into Google Ads Editor.

Why I Built This

Most PPC “generators” dump a keyword list and leave you to rebuild everything inside Google Ads. I wanted a tool that acts like a strategist: it reads your brief, recommends SKAG (control) or STAG (scale), and ships an import-ready CSV—so you can launch fast and spend time optimizing where it matters. For distribution, I packaged it as a custom GPT—simple to use, no code, and perfect for teams.

What the GPT Delivers

• Clear recommendation: SKAG or STAG (+ a 2–3 line rationale based on budget, intent, and geo).

• Structure: Campaigns and ad group names that are production-ready.

• Keywords & match types: Exact, Phrase, and (when justified) Broad—aligned to Google’s definitions.

• Ads: Three RSA variations per ad group (headlines, descriptions, paths) tied to your USPs.

• Negatives: Shared + ad group level to keep quality high.

• Assets: Sitelinks, callouts, and structured snippets (when relevant).

• Export: A CSV that Google Ads Editor recognizes—import, review, post.

• Policy sanity-check: Flags obvious risks (claims, trademarks) before launch.

How It Works (3 Steps)

1) Share your brief

Offer/service, locations/language (e.g., Dubai, EN/AR), audience, USPs, final URLs, budget/bidding, and 10–30 seed keywords.

2) Get the strategy

The GPT weighs control vs scale and recommends SKAG (tight control, highest message match) or STAG (broader intent themes leveraging automation). It drafts ad groups, keywords (with match types), negatives, and 3 RSA variants per group for you to review.

3) Export & import

It outputs a CSV with Editor-friendly headers. In Google Ads Editor: Import → From file → Review → Post changes.

Who It’s For

• Performance marketers who want clean builds, fast.

• Agencies standardizing multi-lingual account setups.

• Founders who need a solid starting point without reinventing PPC fundamentals.

SKAG vs STAG (and why it still matters)

• SKAG (Single-Keyword Ad Group): maximum control and message match for a tight set of high-intent terms—great when budgets are constrained or precision is critical.

• STAG (Single-Theme Ad Group): clusters closely related themes to capture more queries—ideal with automated bidding and enough conversion data.

**The GPT chooses—and explains why—**so you’re not locked into doctrine.

Further Reading: SKAG vs STAG: Which Google Ads Strategy Delivers Better ROI in 2025?

Dubai Example: Home Cleaning (EN/AR)

Brief (input):
“Home cleaning service in Dubai (EN/AR), 24/7 support, same-day booking. Budget AED 300/day. Seeds: home cleaning dubai, deep cleaning, apartment cleaning.”

Recommendation: STAG (discovery + scale at modest budget)

Ad groups (sample):

• HC_Dubai_Core

• HC_Dubai_DeepCleaning

• HC_Dubai_Apartment

Keywords (Exact/Phrase):

• [home cleaning dubai], "home cleaning dubai"

• [deep cleaning dubai], "deep cleaning service dubai"

• [apartment cleaning dubai], "flat cleaning dubai"

Shared negatives (sample):
free, jobs, salary, pdf, diy, how to, course

RSA (EN—Core):

• H: Same-Day Home Cleaning Dubai | 24/7 Support | Book in 60s

• D: Trusted cleaners in Dubai. Same-day slots, transparent pricing, easy booking.

RSA (AR—Core):

• H: تنظيف منزل في دبي اليوم | دعم 24/7 | احجز بدقيقة

• D: عمّال نظافة موثوقون في دبي. مواعيد فورية وأسعار واضحة وحجز سريع.

Sitelinks: Pricing • Areas We Serve • Book Now • Reviews

CSV Export (Editor-Ready)

Headers (example):
Campaign, Ad group, Keyword, Match type, Final URL, Headline 1, Headline 2, Headline 3, Description 1, Description 2, Path 1, Path 2, Negative Keyword, Negative Match type, Sitelink Text, Sitelink Final URL

Row (keyword):
HC_Dubai, HC_Dubai_Core, home cleaning dubai, Exact, https://example.com/cleaning-dubai,,,,,,,,,,

Row (RSA ad):
HC_Dubai, HC_Dubai_Core,,,, Same-Day Home Cleaning, 24/7 Support Dubai, Book in 60s, Trusted cleaners & same-day slots., Transparent prices. Book now., home, cleaning, , ,

Row (shared negative):
HC_Dubai, , free, Negative Exact, , , , , , , , , , , ,

You can import this file straight into Google Ads Editor. The GPT fills values consistently so mapping is automatic.

Guardrails the GPT Uses

• Tight match types by default (Exact/Phrase), with Broad only when your conversion tracking + bidding justify it.

• Brand-safety negatives to avoid junk queries.

• Policy hints for medical/financial/claims and trademarks so you edit before publishing.

FAQs

Q1) Can I use this without coding or APIs?
Yes. It’s delivered as a custom GPT—just follow the prompt, review, export CSV, and import via Editor.

Q2) What if I already have campaigns?
Start in a draft account or new campaigns to compare. Import, review conflicts, and post when ready.

Q3) Will this replace manual strategy?
No—think of it as a structure accelerator. You still apply your insights, audiences, and bid strategy.

Q4) Does it support Arabic?
Yes—EN/AR ad variants are supported for Dubai/UAE campaigns.

Pro Tips for UAE Accounts

• Use location extensions and call extensions during peak hours.

• Localize copy with Dubai-specific cues (e.g., same-day, AED, areas served like Marina/JLT).

• Keep ad strength high (pin sparingly; let RSAs learn).

• Pair with CRO: fast landing pages, click-to-WhatsApp, and clear above-the-fold value.

Want early access?

Use the Book a free consultation button below, and I’ll send you the private GPT link.