Pomelli by Google DeepMind: The AI Marketing Tool Changing How Brands Create, Test & Scale Campaigns

Google DeepMind has introduced Pomelli, an AI-powered marketing assistant built to help advertisers create, test, and optimize campaigns faster than ever. Here’s what Dubai marketers need to know — and how to stay ahead.

What Is Pomelli?

In late 2025, Google Labs and DeepMind unveiled Pomelli, a next-generation AI marketing platform designed to streamline creative production, campaign optimization, and audience insights across Google Ads, YouTube, and Performance Max.

Think of it as Gemini for marketers — a conversational workspace where you can plan entire campaigns, generate ad variations, test creative angles, and get real-time insights — all without switching tools.

Pomelli uses DeepMind’s Gemini 2.0 architecture, giving it access to multimodal understanding (text, image, and video) so it can “see” your ads, analyze what resonates, and suggest improvements.

How Pomelli Works

Pomelli integrates directly with Google Ads, Analytics, and Merchant Center, pulling in real campaign data. Then, using its AI reasoning engine, it helps you:

1. Brainstorm campaign ideas based on your brand, target audience, and historical performance.

2. Generate full ad assets — headlines, descriptions, visuals, and even video storyboards.

3. Predict creative performance before launch using engagement and conversion modeling.

4. Run experiments to test which creatives perform best in different markets or languages.

5. Optimize campaigns in real time, adjusting bids, placements, and copy dynamically.

It’s essentially a creative strategist, copywriter, and performance analyst in one interface.

Key Features for Marketers

1. AI-Driven Creative Studio

Pomelli can produce multiple ad variants — including localized versions for markets like the UAE — while preserving your brand tone and visual identity.

2. Predictive Performance Scoring

Before you even spend a dirham, Pomelli estimates CTR, CVR, and ROAS potential based on similar campaign data.

3. Automated A/B Testing

It can deploy and track experiments across platforms, automatically pausing underperforming creatives.

4. Audience Insight Modeling

Pomelli combines Gemini’s natural-language reasoning with DeepMind’s audience clustering, revealing new interest segments and lookalike groups.

5. Integration with Google Ads Ecosystem

It connects seamlessly with your Google Ads account, giving you one dashboard to manage ideation → execution → reporting.

Why Pomelli Matters for Dubai Businesses

The UAE’s marketing landscape is multilingual, fast-moving, and mobile-first — exactly the type of environment Pomelli was built for.

• Bilingual Ad Creation: Generate English and Arabic creatives automatically, keeping message consistency.

• Smart Localization: Pomelli recognizes regional nuances (e.g., “AED pricing,” “Dubai landmarks”) for more relevant ad copy.

• Faster GTM (Go-to-Market): Small teams can now launch full campaigns within hours, not days.

• Performance Prediction: Marketers can model ad outcomes before launching high-budget pushes like DSF or Ramadan campaigns.

Comparison: Pomelli vs. Other AI Tools

Pomelli’s advantage is contextual awareness — it understands your Google ecosystem, campaign history, and KPIs.

How to Access Pomelli

Currently, Pomelli is in beta via Google Labs. To request access:

1. Visit labs.google.com/pomelli (expected to roll out to all Google Ads accounts in Q1 2026).

2. Sign in with your Google Ads Manager account.

3. Join the early-access waitlist.

Enterprise and agency accounts in MENA are expected to receive early onboarding through Google Partners later this year.

Early Use-Case Example

A Dubai e-commerce retailer used Pomelli’s creative studio to test 15 ad variations in English and Arabic for “Black Friday Deals.”

• Pomelli identified visuals featuring delivery speed and local landmarks (Burj Khalifa, DXB skyline) as top-performing assets.

• CTR improved by 38%, and cost per lead dropped by 22%.

• The team estimated a 4× faster content production cycle.

Challenges & Considerations

• Data dependency: Pomelli’s predictions rely on your existing Google Ads data quality.

• Privacy & compliance: AI-generated data must align with UAE data privacy laws.

• Creative bias: Over-reliance on AI may lead to homogenized creative outputs — always human-review.

• Limited cross-platform control: Pomelli optimizes within Google’s ecosystem; Meta, TikTok, and Snap require separate strategies.

FAQs

Q1: Is Pomelli replacing Google Ads?
No. Pomelli enhances Google Ads — it’s a creative and analytical layer on top, not a replacement.

Q2: Can I use it for Arabic campaigns?
Yes. It supports Arabic copy generation and localization for GCC audiences.

Q3: Does Pomelli work with Performance Max?
Absolutely. It can generate Performance Max asset groups and even simulate their potential reach.

Q4: Is it free?
Pomelli is currently free in beta, but Google plans to introduce tiered access within Google Ads accounts.

Q5: How accurate are the predictions?
Early testers report 85–90% correlation between Pomelli’s predicted CTR and actual campaign results.

Final Thoughts

Pomelli represents the next generation of AI marketing tools — where creativity meets predictive analytics inside one Google ecosystem.

For Dubai businesses and agencies, this is an opportunity to shorten creative cycles, localize instantly, and optimize campaigns based on real performance data.

Those who integrate tools like Pomelli early will have a massive advantage in an AI-first marketing world.